Electronic learning toys company VTech hands PR and social brief to Threepipe
VTech, the electronic learning toys company, has brought in Threepipe to handle the PR and social campaign activity for its VTech and LeapFrog brands in the UK.
The appointment follows VTech’s acquisition of educational entertainment company LeapFrog, which Threepipe has supported for the past seven years.
Clive Richardson, marketing director at VTech, said: “We were keen to work with the Threepipe team that clearly has a great understanding of the LeapFrog brand, our market and our audience.
“We are looking forward to working with them to bring some fantastic new products to market as well as to continue to support brand building activity in 2017.”
Jim Hawker, co-founder of Threepipe, added: “We have long admired the VTech business and so it’s great to be able to continue working with the LeapFrog brand and now widen that scope of work to include VTech.”