Following a recent campaign to inform and educate patients on seasonal infections, Forster is now promoting Infection Prevention Society’s voice on a range of key healthcare issues, including healthcare associated infections and antimicrobial resistance.
The agency, which was appointed following a competitive pitch, will support the Infection Prevention Society – which represents around 2,000 healthcare professionals working in infection prevention and control – with media engagement to highlight its value to patients, healthcare providers and wider society.
Dr Neil Wigglesworth, president of the Infection Prevention Society, said: “We’re excited to be working with Forster, who bring strong experience in communicating important healthcare issues. Our aim is that no person is harmed by a preventable infection, and Forster’s expertise will play a key part in helping us engage with the public, our members and key healthcare decision makers to achieve this.”
Amanda Powell-Smith, chief executive of Forster Communications, added: “The Infection Prevention Society has a crucial role and we are delighted to be working with it to help ensure patient safety, protect vital NHS resources and influence healthcare policy. Providing clear and compelling communications is crucial in healthcare, and we look forward to bringing our experience to the challenge.”