Pearson was head of global corporate affairs at Camelot, which owns The National Lottery brand. Before her five years in the business, she worked for Whitbread and ITV, and has experience across corporate communications and Government relations. Lottoland’s stakeholders encompass corporate, consumer and trade.
Pearson said: “Lottoland’s UK and its global operations are a fascinating example of innovation within the betting industry, and I am really looking forward to joining.”
She will report to Lottoland CEO Nigel Birrell.
He added: “We’re delighted to welcome Laura on board to lead our corporate affairs team, and have no doubt she will be an invaluable addition to our organisation.
“Our ever-expanding lottery betting offer continues to entice new waves of customers and brings with it new challenges. As such it is crucial we employ top talent to ensure success across the board – Laura will help us do just that.”
Lottoland is a platform which allows its users to bet on some of the world’s major lotteries.