PCA Predict hands global brief to Clarity PR

PCA Predict, an address validation tech company, has appointed Clarity PR as its global comms agency.

PCA Predict founders – Guy Mucklow and Jamie Turner

Founded in 2001 by British technology entrepreneurs Guy Mucklow and Jamie Turner, PCA Predict processes millions of online transactions for some of the world’s largest retail organisations.

More than 11,000 customers worldwide use PCA Predict’s cloud-based address management and verification tools to ensure customer address data is accurate and verified during online checkout.

Customers include ASOS, Pizza Hut, Virgin Holidays, Everlast and HSBC.

Over the past year the business has expanded into the USA and mainland Europe. Clarity PR’s brief includes B2B comms, content creation and strategy, as well as locally delivered campaigns.

Chris Boaz, head of marketing for PCA Predict, said: “Not only is Clarity’s team smart, enthusiastic and creative, it has the international reach and integrated approach that’s uniquely suited to our ambitious growth plans.

“Having recently introduced major hires in Germany and launched a new brand – Addressy – into the North American market, we are entirely focused on building our in-market business and brand in those markets. Clarity is the perfect partner to help us do that.”

Sara Collinge, UK MD at Clarity PR, added: “PCA Predict’s technology is behind online checkouts for some of the best known retailers on the planet so we’re excited to be helping them crank up their comms efforts and expand into international markets.

“As our footprint matches with PCA Predict’s current business we believe we’re well placed to work on building on its market leading position in the UK, and growing its reputation amongst ecommerce companies in Germany and North America.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]