Rabobank appoints Citypress to pan-European brief
Rabobank, the global leading food and agriculture bank, has appointed Citypress to handle its European wholesale banking brief following a competitive pitch.
The consultancy will deliver a corporate brand communications campaign, promoting Rabobank’s major debt transactions, advisory services and research through international media relations.
Citypress will support the wholesale brief on a retained basis while also being rostered to deliver projects for Rabobank’s agricultural research team, RaboResearch. This includes the F&A Next conference and agritech start-up competition taking place in the Netherlands next month.
Rishi Sethi, communications manager at Rabobank, said: “Last year, we supported some of the biggest corporate transactions in the European food and agricultural sectors. We also continued to develop our proposition in emerging areas like foodtech and agritech.
“Citypress demonstrated that they have the capability and expertise needed to generate much broader awareness and understanding of this success and to help articulate our strategic direction to a European-wide audience of stakeholders.”
Ricky Ambury, director at Citypress, added: “Rabobank and its clients are involved in tackling some of the biggest issues of our time, like food security, sustainability and trade. We’re going to be placing them at the heart of important debates by leveraging their insight and expertise with influential media commentators.
“This is a great opportunity for us to use our international reach as we enhance Rabobank’s credibility and ensure it is universally recognised for its leadership position in global food and agriculture finance.”