The Salvation Army hires Weber Shandwick to promote Strawberry Field redevelopment

The Salvation Army has appointed the Manchester arm of Weber Shandwick, following a competitive pitch process, to develop the creative comms strategy for its redevelopment of Strawberry Field in Liverpool, the location that inspired John Lennon’s famous song for The Beatles, which was released 50 years ago.

Strawberry Field

Having been a children’s home for decades – where Lennon joined the children for garden parties – the site is now due to undergo a major revival, which will include the creation of a training hub for young people with learning disabilities, an exhibition on the links between Lennon and the Strawberry Field children’s home, and a place of spiritual exploration.

Weber Shandwick Manchester won the creative brief to raise awareness and deliver a global fundraising campaign.

Members of the agency’s senior management team, including director Anna Varley Jones, associate director Amy Hopkinson and creative director Owen LaBeck, will oversee the account.

Carol-Anne Latta, PR and comms manager for The Salvation Army in the UK and Ireland, said: “The Salvation Army is trusted and respected across the world, so we sought an agency with a global outlook, which understands our movement and our role as a custodian of the Strawberry Field site, and shares our vision to help transform lives. Weber Shandwick Manchester ticks all of those boxes and we’re excited to bring our campaign plans to life.”

Amy Hopkinson, associate director at Weber Shandwick Manchester, added: “Every aspect of The Salvation Army project at Strawberry Field inspires excitement, from the incredible work that will be done with young people with learning disabilities, to the long-lasting connections Strawberry Field has to John Lennon and his legacy.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]