Clarity PR to promote portable vapourizers
Firefly has enlisted Clarity PR to handle UK communications for its range of portable vapourizers, created by ex-Apple designer Mark Williams and Silicon Valley entrepreneur Sasha Robinson.
The agency will oversee Firefly’s UK communications strategy, including media relations, reviews, events, thought leadership and speaking opportunities.
Baran Dilaver, Firefly’s COO and head of marketing, said Clarity has the right experience to bring – what Newsweek has dubbed – “the iPhone of vapourizers” to a UK audience.
He said: “The Clarity PR team has a track record of being able to take new, innovative premium products and to design campaigns to launch them to new audiences. Clarity PR was the best choice for us to work with on this exciting next stage of our product expansion.”
Sara Collinge, Clarity PR’s UK MD, added: “We at Clarity PR feel that we are best placed to help Firefly fully realise their business needs and the team are excited to help facilitate its expansion into the UK market.”