Mark Hollinshead, a former board director of LSE-listed media giant Trinity Mirror plc, is to launch a Scottish public relations and strategic communications agency headquartered in Glasgow.
Hollicom will launch officially on 1 June, 2017 at a grand opening party held at 200 St Vincent Street. The event will be backed by Hollicom supporters Jack Daniel’s and OK! Magazine.
The agency will launch with a start-up team of eight PR and communications professionals and will offer a portfolio of media services, including public relations and strategic communications planning, media consultancy, crisis management, media training and regional marketing planning.
Hollinshead, previously managing director of Daily Record and Sunday Mail publisher Media Scotland, is joined by Erikka Askeland, who takes up the role of strategic communications director. She is an award-winning journalist with nearly 20 years’ experience in business and corporate journalism in the UK and was previously the business editor of the Press and Journal and deputy editor of Insider Magazine.
Other members of the Hollicom founding team include Gaynor Simpson, who brings more than 20 years of experience within the public relations industry to the role of account director, and Rachel Lindsay, who previously worked with Launch PR in London, Comic Relief and Talkback Thames. Lindsay joins as client services manager.
The Hollicom team will create, plan and execute PR and media campaigns for a range of regional, national and international clients. In addition, Hollicom will operate an “expert associate network” model, working with a select panel of communications specialists in their respective fields.
Hollinshead said: “Our job is to enhance and protect the reputations of our clients and help deliver their business objectives, both strategic and financial. We will achieve this by immersing ourselves in the strategy of our clients and then by telling their stories in a compelling and impactful way.”