Golin wins Green & Black’s brief

Golin has been appointed by chocolate brand Green & Black’s to handle its consumer PR.

Green & Black’s

Established in 1991, Green & Black’s joined Cadbury in 2005. The brand is known for its ethically-sourced, premium chocolate and was the first Dark 70% chocolate bar in the UK.

Golin’s brief includes responsibility for its consumer press office, as well as wider brand campaign activations.

Claire Culshaw, executive director at Golin, said: “As a team of chocolate lovers, we are delighted to be taking on the challenge of keeping one of the UK’s most loved premium chocolate brands front of mind, especially during key calendar occasions or simply whenever consumers are looking for chocolate inspiration.

Gemma Flanigan, Green & Black’s marketing manager at Mondelēz International, added: “We are very excited to be working with Golin, an agency with a track record in creating standout brand activations. We wanted to thank Edelman for their work to date and we look forward to a new chapter in partnership with Golin.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]