Energy provider npower has promoted its senior PR manager (consumer), Zoe Melarkey, to head of PR.
Melarkey has been at npower since 2005. She started off her career at Hill+Knowlton Strategies and has also held PR roles at MFI and Powergen.
As head of PR, Melarkey will take on day-to-day responsibility of npower’s PR activity across all of the company’s main business units – Domestic, npower business, npower business solutions and Energy Services.
She will also lead the development of the company’s PR strategy with a brief to build trust and drive consideration among consumers.
The role will encompass rolling out integrated brand campaigns, stakeholder engagement and driving awareness of community projects and partners.
Guy Esnouf, director of comms at RWE npower, said: “Zoe not only has immense experience of the industry but brings great passion and enthusiasm which make her a much respected part of the npower team.
“As a business we have made real progress over the last 12 months, but there are many challenges ahead, for both the company and industry, that will require skilful leadership. I am confident Zoe will bring strong leadership, insight and strategy to the communications team.”