PlayStation UK has appointed The Romans as its retained PR agency, following a three-month competitive pitch process.
The brief, which will span both hardware and software, includes press office, influencer relations, content creation and PR–led experiential activity.
As well as focusing on brand-led campaigns to take PlayStation 4 to new audiences, The Romans will lead on delivering launch activations for upcoming PlayStation-exclusive titles, including Uncharted: The Lost Legacy and God of War.
Jo Bartlett, head of comms at PlayStation UK, said: “The Romans demonstrated two things very clearly: stand-out creative ideas and the team needed to deliver them. We’re really excited about the potential of the campaigns they presented at pitch.”
Misha Dhanak and Joe Sinclair, founders of The Romans, added: “We’ve built a gaming area in the office next to the beer fridge and cancelled all our evening plans. Reckon you can take us on? Our PSN is @LoseToTheRomans.”
The Roman’s associate director Tom Winterton will lead the account.