Former newspaper and trade journalist Simon Mowbray has re-joined Richmond Towers Communications as food and drink director.
Mowbray returns to the Soho-based agency after five years of providing consultancy to a number of agencies, suppliers and FMCG brands, including General Mills, Pernod Ricard, British Soft Drinks Association, Mary Berry’s Foods and Ella’s Kitchen.
A media trainer and crisis specialist, Mowbray’s first job in PR was as editorial director at Richmond Towers Communications, which he first joined in 2006 following a five-year spell as marketing editor, then news editor, at The Grocer.
In his new role as food and drink director, Mowbray will work closely with Richmond Towers CEO Rob Metcalfe and MD Nikki Thomson to grow the agency’s food and drink divisions.
Metcalfe said: “It’s great to have Simon back in the fold at such an exciting time in our development. We have just won large accounts for California Walnuts and another generic fresh produce client following competitive pitches, while our drinks clients include Irish Distillers, Pernod Ricard and Global Brands.
“Simon’s experience across both consumer and B2B media has continued to be a valuable resource for our teams to draw on over the years, so it is very pleasing to have him back in a senior role within the agency.”
Mowbray added: “I’m delighted to be back working with Rob, Nikki and the rest of the team on such an impressive portfolio of clients.”