The agency’s focus will be on growing consumer preference for the brand across key categories, including gardens, kitchens, tiling and flooring.
Activity will include ongoing media relations and news generation across all categories and specific hero products.
Clarion will also work alongside the roster of Wickes marketing agencies on the Wickes’ ‘Let’s Do It Right’ strategy and creative platform.
The team will also support big brand partnerships, including Channel 4 Homes and English Football League sponsorships.
Helena Keane, PR and social media manager for Wickes, said: “It’s an exciting time for Wickes and we wanted an agency partner to share our passion in creating a deeper brand understanding with consumers.
“We were impressed with the energy and enthusiasm for the brand, alongside the team’s desire to help deliver brand reappraisal. The agency’s media relations will no doubt help showcase the many surprising products we offer and highlight our incredible showroom ranges.”
Matt Stokoe, deputy managing partner at Clarion Communications, added: “Wickes is an amazing brand with great character and personality, so it was a challenging but exciting brief.
“We’re looking forward to working on some inspiring, creative campaigns to help drive footfall and sales as well as surprising media along the way with some of the unique products and services on offer at Wickes stores nationwide.”
The brief for Wickes came through PRCA Matchmaker, a free service for clients seeking help in finding the right PR agency for their needs.