Aerospace company Embraer hires H+K as global agency
Embraer has appointed H+K as its first global agency of record, with a brief for a year-long campaign.
The Brazil-headquartered company makes small commercial jets, as well as military aircraft and defence systems.
H+K has been tasked with strengthening Embraer’s international reputation with global messaging and key market research.
Nelson Salgado, vice-president of institutional relations at Embraer, said: “As we continue to expand, it is important that our stakeholders worldwide know who we are and what we’re doing. In that sense, we needed an agency network with experience, processes, tools and people to support our public relations efforts across the globe. The H+K team impressed us with its knowledge, expertise, dedication and creativity.”
Ricardo Cesar, H+K team lead and co-CEO of Ideal H+K in Brazil, said: “It is an honour to work with Embraer. Our campaign pushes the envelope beyond traditional PR to deliver a powerful boost in brand awareness, and ultimately, loyalty.”
- Pictured: Embraer’s E2 commercial jet
