Rooster PR will promote Cyprus as a safe, accessible destination with the perfect year-round climate. It will be responsible for news generation, press trip coordination, crisis management, developing and implementing the destination’s PR plan and managing its social media channels.
The consumer agency will also implement two creative events to generate press awareness of Cyprus’ tourism offering. The first event is due to take place in the second half of 2017.
“We’re delighted to have been appointed and have already got cracking with plans to help raise further awareness of the destination’s strengths to holidaymakers across the UK,” said James Brooke, managing director at Rooster PR. “I’m particularly excited about the first high impact event we will be implementing later this year – more will be revealed soon!”
Orestis Rossides, UK director of the Cyprus Tourism Organisation, added: “The team has hit the ground running already and we’re looking forward to working closely with them on some exciting campaigns to further maximise awareness of, and bookings to, Cyprus.”