The UN Foundation has hired Launch to drive noise around its inaugural Families +SocialGood event this summer.
Launch will focus on capitalising on momentum generated by the fifth Moms +SocialGood event held earlier in New York with an influencer and press relations programme.
For the first time outside the US, the UN Foundation and Johnson & Johnson will bring together UN and NGO leaders, policy experts, celebrities, medical professionals and families from all walks of life to explore the question ‘what do you wish were true for every family, everywhere?’.
Launch won a two way pitch and will report into Chrysula Winegar, senior director, communications & special initiatives at the United Nations Foundation. Niki Wheeler, director, will lead the Launch team.
Winegar said: “Launch was put on our radar due to its unbeatable knowledge of the UK media and influencer landscape and its ability to deliver. We were also impressed with the insights and innovation it brought to the table in its response. ”