Tin Man wins Old Pulteney whisky brief

Single malt Scotch whisky Old Pulteney has appointed Tin Man as its new consumer PR agency following a competitive pitch.

Tin Man, which recently won Marketing Agency of the Year at The Drum Awards, will be tasked with amplifying the brand’s maritime malt positioning and building brand awareness among global malt enthusiasts.

Old Pulteney’s sister brand anCnoc, another single malt scotch owned by International Beverage, has been a client of Tin Man’s since 2015.

Mandy Sharp, Tin Man founder, said: “It’s fantastic to work with a brand with such a reputation for quality, heritage and provenance. Our job is about maximising this potential and exploring opportunities where Old Pulteney can take creative ownership of the maritime platform to amplify its core values and position.”

Stephanie Allison, Old Pulteney assistant brand manager, added: “Tin Man has a proven track record in delivering results and has been a great agency partner with our award-winning anCnoc campaign.”