Travel PR wins Cinco Jotas brief
Spanish jamón brand Cinco Jotas has appointed Travel PR to position it as the UK’s best producer of Spanish cured ham.
Virginia Webb, associate director, will lead the account with support from account manager Rebecca Milne and the agency will work with Cinco Jotas’ in-house communications team to develop an integrated UK campaign.
It will organise UK tastings and media visits to Jabugo, leverage the brand’s presence at consumer and trade events and collaborate with brand ambassador, José Pizarro, the acclaimed Spanish chef.
The team will also liaise with Bannigan Communications as part of a larger global PR campaign spanning France and the US.
Sue Ockwell, managing director and founder of Travel PR, said: “Food and travel go hand in hand and our team has extensive experience both of niche luxury brands as well as fine food campaigns. Virginia and Rebecca look forward to applying their experience and energy to building awareness of Cinco Jotas.”