Weber Shandwick partners with Tavistock to “disrupt financial PR”
Weber Shandwick and financial comms firm Tavistock have signed a strategic partnership to “disrupt the financial PR market”.
Tavistock and Weber Shandwick London’s corporate, financial and public affairs (CFPA) practice will jointly market and promote relevant aspects of their offerings, undertake joint pitches and refer work to each other, where appropriate.
Based in the City of London, Tavistock was founded in 1991 and has a team of 25 senior consultants. It has experience in TMT, real estate, clean tech, natural resources and industrials – and has advised on £350 billion worth of client transactions to date.
Peter Gummer founded Weber Shandwick in 1974 and it is now the world’s second largest PR agency. It has an extensive UK client base and has acted on £18 billion worth of transactions over the last two years.
Jon McLeod, chairman of Weber Shandwick’s London CFPA business, said: “The strategic partnership enables us to disrupt the financial PR market by offering a meaningful alternative to the status quo, by joining forces where appropriate in our respective key strengths, by providing complementary skills, and by extending the geographic reach and critical mass we can provide to clients.”
Jos Simson, Tavistock’s CEO, added: “The partnership with Weber Shandwick creates a compelling offer for further prospective client opportunities where we can combine our respective skills sets.”
- Pictured: Jon McLeod (left) and Jos Simson (right)