Brandnation to handle Smilelab’s UK launch

Brandnation has been appointed to handle UK PR and social media for the launch for dental beauty brand Smilelab, following a competitive pitch.

Brandnation’s beauty PR team will handle SmileLab’s media product placement, manage its UK press office, oversee its blogger and influencer programme and curate its UK social media across Instagram and Facebook.

Mary Killingworth, Brandnation’s managing director, said: “We are concentrating on an extensive, multi-tier launch activation programme that will work across targeted UK media and social media channels. It will be a content-heavy strategy designed to build recognition and rapid consumer ‘buy in’ and provide support for the brand’s overarching sales and marketing activities.”

Catherine Bergwerf, marketing director at Smilelab’s distributor, Amber House, added: “We’re excited to be launching such an innovative, attractive range of products into the UK market and know that Brandnation’s expertise in health and beauty PR, and in particular dental, will provide a major building block for Smilelab’s success.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]