Hotwire promotes Emma Hazan to global head of consumer

Hotwire PR has promoted Emma Hazan from managing director to the newly created role of global head of consumer.

Working with the consumer teams across the Hotwire offices in EMEA and the US, she will help develop the agency’s consumer business and grow existing clients both locally and internationally.

She will also provide strategic support to Hotwire’s key global accounts, such as HomeAway, SpareRoom, Deliveroo, Tinder, eBay and Twitter.

Hazan has been with the company for 12 years and has spearheaded campaigns for brands including O2, BlackBerry, Shazam,, Vodafone, Google and GoPro.

“Emma has an incredible track record in creating and delivering award-winning consumer campaigns and has been instrumental in bringing in some of the hottest brands in the last year,” said Alex MacLaverty, Hotwire COO. “We’re excited to have her leading consumer globally as we look to increase our footprint across all our markets.”

Hazan added: “You don’t stay at an agency for 12 years unless it offers something truly special. For me, what Hotwire offers is massive opportunity – whether that is challenging our clients to break away from the norm, launching into new markets like health tech or taking on a global role.

“I’m excited to take this next opportunity and really drive our consumer proposition forward on a global scale.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]