Hotwire PR has promoted Emma Hazan from managing director to the newly created role of global head of consumer.
Working with the consumer teams across the Hotwire offices in EMEA and the US, she will help develop the agency’s consumer business and grow existing clients both locally and internationally.
She will also provide strategic support to Hotwire’s key global accounts, such as HomeAway, SpareRoom, Deliveroo, Tinder, eBay and Twitter.
Hazan has been with the company for 12 years and has spearheaded campaigns for brands including O2, BlackBerry, Shazam, Hotels.com, Vodafone, Google and GoPro.
“Emma has an incredible track record in creating and delivering award-winning consumer campaigns and has been instrumental in bringing in some of the hottest brands in the last year,” said Alex MacLaverty, Hotwire COO. “We’re excited to have her leading consumer globally as we look to increase our footprint across all our markets.”
Hazan added: “You don’t stay at an agency for 12 years unless it offers something truly special. For me, what Hotwire offers is massive opportunity – whether that is challenging our clients to break away from the norm, launching into new markets like health tech or taking on a global role.
“I’m excited to take this next opportunity and really drive our consumer proposition forward on a global scale.”