The partnership will see Cicero provide an ongoing proactive media relations programme to publicise major issues in the industry around auto enrolment and workplace pensions.
“Auto enrolment has been a huge success story but there’s no room for complacency and much more needs to be done in order for its full potential to be realised,” said Amy Mankelow, director of communications at NOW: Pensions. “Increasing awareness around these issues is essential and by working with Cicero across both public relations and public affairs we can ensure maximum impact.”
Mike Robb, executive director at Cicero Group, added: “With auto enrolment helping six million people to start saving for a pension, it’s an exciting time to be working in this sector. NOW: Pensions are at the forefront of this change and we are delighted to be supporting them in telling their story.”