Rooster wins brief to promote Long Island

Discover Long Island has appointed Rooster PR as its first retained PR agency in the UK to promote the US East Coast destination to British travellers.

Rooster has been tasked with maximising awareness of the destination around the International Travel Market trade show in November, as well as running a proactive PR campaign throughout 2018.

Discover Long Island made the appointment as it recently announced an international marketing collaboration with New York City & Company to promote the wider New York area. The campaign will promote Long Island as “New York City’s Beachfront Backyard”.

Kristen Jarnagin, president and CEO of Discover Long Island, said: “We were impressed by Rooster’s extensive experience in promoting destinations and tourism organisations worldwide.

“As we seek to attract a greater number of international visitors, we’re looking forward to driving deeper awareness of Long Island, and its close proximity to New York City, through Rooster’s connections with the UK travel and lifestyle media.”

James Brooke, managing director at Rooster, added: “We’re excited to be working with Kristen and her team to promote all that Long Island has to offer UK travellers and communicate the fact that Long Island should be an integral component of any New York stay.”