Lucre will help to raise awareness and provide other marketing activity ahead of the launch, including media blogger and influencer engagement, site launches, news campaigns and social media support.
The brand is set to open its first experience-based destination near Totnes in December, while its flagship location in Pickering, North Yorkshire will open next year.
Sarah Hanson, marketing director at Beyond Escapes, said: “The team at Lucre has captured the uniqueness and excitement of this new brand perfectly. Their creativity and passion shone through as did their approach to garnering insights and translating them strategically into a cohesive plan.”
Tamarind Wilson-Flint, Lucre’s co-owner and director, added: “This brand perfectly complements our existing travel and leisure portfolio but offers something totally different in the market.
“With the company yet to launch, it’s an exciting time to come on board and help shape the brand as it comes to life.”
- Pictured: Tamarind Wilson-Flint