M&C Saatchi PR will handle the airline’s consumer and corporate communications, with a focus on showcasing its continued growth and success. It will support the brand’s major sponsorship properties, new route launches, products and service innovations.
“We continue our journey with the same excitement that started 84 years ago and we wanted an agency that has the same passion about our brand,” said Seda Kalyoncu, senior vice president of corporate communications at Turkish Airlines. “We wanted an agency that could showcase creativity and excitement when talking about our brand.”
Chris Hides, managing director and co-founder at M&C Saatchi PR, added: “Turkish Airlines has quietly established itself as one of the world’s best airlines. The job is to encourage more leisure and business travellers to choose them.
“It has a fantastic product, one of the newest fleets in the sector and flies to more countries than any other airline, so we have plenty to work with. Our work will focus on telling the brand story through social and traditional channels.”