Wire wins three new clients
Comms agency Wire has secured a trio of new clients, with briefs ranging from stakeholder engagement to experiential Christmas campaigns.
Wire will mange PR, creative and digital strategy for economic and development group Highlands and Islands Enterprise after winning a competitive pitch. The agency has been supplying the group’s PR and marketing services framework since September.
Edinburgh Tourism Action Group has joined Wire’s tourism portfolio after it selected the agency to handle its media and stakeholder engagement strategy.
Finally, Beatson Cancer Charity has appointed Wire as its project-based creative agency, which will see it lead the creative conception and delivery of an experiential Christmas campaign.
“2017 has been a stand-out year for Wire,” said Lee Beattie, strategy and culture director at Wire. “New team members, new clients and brand new services mean that this has been our most successful year ever.”
She added: “Much of that success has come from changing our business model last December to become more channel-neutral. As an agency, what defines us is being driven to ‘make it famous’ for our clients in interesting, effective ways – without being restricted to a particular medium. We push for big ideas and keep an open mind about where they live.”
- Pictured: The Wire team