Golin appoints Jonny Bentwood

Jonny Bentwood joins Golin as head of data and analytics

Golin has appointed Jonny Bentwood as its global head of data and analytics.

Based at the agency’s London office and reporting to Jon Hughes, CEO+ international, Bentwood will work with its data and analytics, digital and research experts to bring new global tools, technology and intellectual property to the business.

He was previously chief innovation officer at Edelman Intelligence and will play a key leadership role in the company’s Explorer structure, which comprises experts in research, analytics and planning.

Hughes said: “Progressive clients are demanding insights steeped in data, creative built upon sophisticated research and the business impact of every idea proven. Our industry has always been a mixture of art and science, but getting the science piece right has never been more critical. Jonny truly is a rocket scientist and his mission is to fuse new tools, thinking and data with great creative.”

Bentwood added: “I am a firm believer that data powers creative. Gone are the days of making decisions around client programs based purely on instinct.

“Golin understands the shift that has taken – and continues to take – place in our industry and is committed to investing in growing this expertise. I’m excited to work with the talented team already in place and to help grow this important piece of the business.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]