Stir has appointed Jo Vyvyan-Robinson as its new managing director. She will oversee management of the agency as well as masterminding new ventures to drive growth.
Vyvyan-Robinson will use her wealth of experience to help the brand grow across the retail, FMCG and lifestyle sectors. Stir believes her desire to inject fresh thinking into client briefs will support the agency in developing strategic, audience-centric campaigns which deliver against business goals.
She joins from freuds, where she was director for its KFC account. She also previously led an 18-strong consumer press office and brand team for the agency’s Asda account.
Vyvyan-Robinson said: “Stir has had seven years of exponential growth, but still hasn’t reached its full potential, making it an incredibly exciting time for me to join.
“The agency is made up of smart, intelligent thinkers you’d expect at a big agency, but with the hunger, entrepreneurial spirit, passion and energy of a young, creative agency. I am hoping to capture and harness that spirit to drive new business wins over the next 12 months and beyond.”