Parnell’s knowledge of leading integrated campaigns across a variety of sectors will complement the experience of the agency’s senior team. She also brings expertise in media relations, social media, brand positioning and digital marketing.
She joins from onebite, where she was client services director, and will report to Vivienne Hsu, Cognito’s EMEA managing director. Parnell has delivered campaigns for international corporations including Vodafone and the Financial Times, and driven growth for a number of tech start-ups.
Hsu said: “Thea’s experience in delivering impactful integrated campaigns, alongside excellence in client service, will be important as we work to further enhance our offering.
“We’re delighted she is joining Cognito, as we continue to focus on supporting our clients in driving their business performance through smarter communications, marketing and brand strategies.”
Parnell added: “I’m delighted to have joined a global integrated agency that fully understands the financial industry and the challenges it faces. This, coupled with the creative talent to make an impact, is a formidable combination.
“I look forward to working closely with the team and our clients to drive the success of their business and ours.”