Unity has appointed Kathryn Pringle as its new managing director, bringing her campaign experience and commercial acumen to the role, reports Mahesh Pillai.
Pringle made her name during her six years at Splendid Communications, building the agency from a startup to a recognised name. While at Splendid she secured roster positions with Diageo, GSK and Unilever among others, as well as delivering celebrated work for Smirnoff.
Prior to joining Unity, she worked as Sainsbury’s head of consumer lifestyle PR, working with a spectrum of consumer agencies.
Gerry Hopkinson, Unity co-founder, said: “Kathryn is a perfect fit for us. We have long admired her work and she shares our belief in the power of creativity and progressive campaign thinking.”
Pringle added: “I’ve always had enormous respect for Unity and I can see great potential for the next phase of growth. We share an inherent passion for big, bold and brilliant ideas and I can’t wait to work alongside this exceptional team.”