Creative comms consultancy The Playbook has appointed Andrew Baiden as its new managing director.
Baiden will oversee a 10-strong team looking after clients in the sport, technology and consumer sectors. He will also work on the agency’s strategic development with chairman Gavin Megaw.
Prior to joining The Playbook, Baiden was creative director at Newgate Communications and his agency experience spans 26 years, including 17 years at Red Consultancy.
Baiden joined Red Consultancy as its eighth staff member and left as group MD, building the business into a 150-strong agency in the process. He oversaw campaigns for clients including Microsoft, Amazon, Activision, Samsung and Adobe.
He will take over from Eddie May, who was brought on board as managing director to establish The Playbook in June 2016.
Baiden said: “The Playbook is in great shape and has already achieved award-winning work in its first 18 months, so this is a perfect time to take the baton.”
He added: “We aim to strengthen the brand in its core areas as well as developing creative campaigns for new and existing clients and work closely with the rest of Hanover Group.”
- Pictured: Andrew Baiden