It will help to promote the three festivals to consumers by using mix of events and general activity to raise brand awareness. It plans to devise campaigns which use both scientific and human interest stories to engage potential festival-goers.
Sue Skeats, managing partner at The View, said: “We’re thrilled to bits to have won DogFest. Of our three specialisms: consumer lifestyle, healthcare and corporate communications, DogFest spans the first two with a host of educational and fun activities.
“We’ll be shaping our campaign with Believability™, our trademarked strategic planning tool, to achieve optimum results for the show, its sponsors and visitors – and have our messages not just talked about, but believed. And, we’re all completely nuts about animals, so what more could we ask for?”
Lucy Green, marketing manager for the show, added: “We selected The View because of the team’s in-depth knowledge of PR for live events – and their animal expertise.”