Clarion is tasked with producing PR and social brand campaigns for the Wall’s and Pork Farms brands. The agency will offer corporate comms support across the group’s six UK sites, as well as taking on issues management and corporate profiling.
The campaign for Wall’s is designed to boost sales and awareness of existing and new products and, in addition, drive loyalty among the brand’s customer community. The Pork Farms campaign will both target the products at a younger audience and aim to celebrate British farmers.
Kim Burgess, head of marketing at Addo Foods, said: “Clarion offers us the right mix of consumer creativity, digital expertise and corporate/issues management to support us across our business. We’re looking forward to working with the team on some exciting projects this year and beyond.”
Amanda Meyrick, CEO at Clarion Communications, added: “Addo Foods is an exciting business with ambitious growth plans, we’re looking forward to working alongside the team to support and grow its market-leading brands.”