As part of his brief, Giambrone will oversee all PR and comms for the area’s regeneration project. He will support the creation of a number of PR events to help promote the development, including the autumn launch of the new Boxpark Wembley.
He joins from the South Bank Employers’ Group, where he spent the last five years as head of marketing. In the role, Giambrone was responsible for promoting the likes of the London Eye, National Theatre and Southbank Centre.
James Saunders, chief operating officer at Quintain, said: “Claudio has an impressive track record of accomplishments from his time at South Bank and beyond, and we are pleased to have him bring that experience and expertise to Wembley Park.
“As we continue to deliver one of Europe’s most exciting regeneration projects, we know his ability to lift the profile of an area and make it a prime destination for all visitors will be invaluable.”
Giambrone added: “It’s a privilege to be able to join the Wembley Park team at a time of significant change. I’m excited at the prospect of developing a new narrative for Wembley Park, and helping the neighbourhood thrive through creative place-making, culture and innovation.”