M&C Saatchi PR hires new creative director

M&C Saatchi PR has appointed Julian Cirrone to the newly formed position of creative director in its CREATE strategic and creative department.

He will be responsible for expanding CREATE’s offering and ensuring that the agency produces imaginative ideas using creative storytelling. Reporting to Nathan Kemp,head of CREATE, Cirrone will also look to drive a culture of creativity and creative freedom across the business.

Cirrone has extensive experience working with major international brands across the FMCG, lifestyle, entertainment and fashion verticals. Previously creative director at Lexis, he assisted brands including Harley Davidson, Pizza Hut and Coca-Cola.

“M&C Saatchi PR is a fantastic, award-winning agency with an incredible set of thinkers,” said Cirrone. “2017 was a great year for them and I’m looking forward to contributing to more industry success, not to mention the opportunity to work with some of the biggest and most dynamic clients in the market today.”

Molly Aldridge, M&C Saatchi PR co-founder and global CEO, added: “I am excited to welcome Julian to the team. The new role has been carved out as we continue to expand globally along with our strategic and creative capabilities.

“As a key new member of CREATE, we have no doubt that Julian’s fantastic track record will bring an energetic and fresh approach that will deliver impact for our portfolio clients and future prospects.”