Betway hands £30 million account to OMD UK
Betting firm Betway has appointed OMD UK as its UK media agency to oversee an account worth £30 million per year, following a four-way pitch.
“We are thrilled to announce our partnership with OMD,” said Betway CEO Anthony Werkman. “They demonstrated not only their technical competency, but also their shared commitment to demonstrating our ‘For the love of the game’ philosophy.
“The possibilities this partnership presents us in the UK are incredibly exciting. We look forward to OMD keeping the Betway brand front of mind among our target audience, while adhering to the strict responsible marketing principles that run throughout our business.”
Dan Clays, CEO of OMD UK, added: “We are absolutely delighted to be appointed as Betway’s UK media agency partner. We’ve been massively impressed and excited by the ambition of the business, the potential of the Betway brand proposition and the opportunity for media innovation.”
- Pictured: Anthony Werkman