Brands2Life appoints Lucie Smith and Sam Holl as corporate practice directors

Brands2Life has appointed Lucie Smith and Sam Holl as practice directors to lead client work and drive growth in its corporate and business communications team.

Reporting to joint managing directors Claire Rudall and Harriet Rich, the pair will help shape the direction of a 25-strong team with clients include pest control firm Rentokil, healthcare provider HCA Healthcare and engineering consultant Arup.

Smith joins the agency from Three and has 10 years’ corporate comms experience. She has worked at Travelex, techUK and agencies representing tech, telecoms, travel and financial services brands.

Holl joins Brands2Life from Kindred, where he led integrated programmes for corporate clients including Volkswagen, LV and the Department for Transport.

Rudall said: “We’re delighted to have Sam and Lucie on board. Our focus is to help businesses articulate their story by amplifying their purpose and differentiating their brand.

“This requires thoughtful, confident communications and Sam and Lucie’s experience will be invaluable in helping us achieve high impact results for our clients.”