In the newly formed role, Eady will help the agency’s clients develop their stories and give them the best chance of securing coverage.
Eady started his journalism career at the National News Press Agency. He then joined the Hampstead & Highgate Express as crime reporter, before becoming its local government reporter and then news editor.
For the past 14 years he has worked for Trinity Mirror on the Sunday Mirror and Daily Mirror’s newsdesks.
David Cotgreave, 4media Group’s managing director, said: “At 4media Group we strive to put as much emphasis on understanding the journalistic process as we do understanding our clients, so Piers’ insight will be invaluable.”
Eady added: “I am hugely excited to be working for 4media Group and looking forward to bringing my experience of national newspapers to help our clients maximize their print and online coverage as well as ensuring their message is at the heart of the story.
“Having received countless press releases over the years, I understand the importance of storytelling. Clearly communicating the story with a journalist is essential yet often overlooked.”