Golin wins Danone’s Evian and Volvic briefs
Food company Danone has appointed Golin to lead social strategy and content creation for its Volvic and Evian brands following a competitive pitch.
The agency will deliver social and content strategies for both Volvic’s Find Your Volcano campaign and Evian’s sponsorship of the 2018 Wimbledon tennis championships.
Alex Wood, Golin’s executive creative director, said: “It’s great to start 2018 with a big creative win on such well-respected brands. Both briefs were very different, but our answers for both showed the power of nailing simple human truths. We can’t wait to get the work out.”
Adrienne Toner, senior brand manager at Volvic, added: “We were impressed by the team’s approach to the two very different briefs. Across both, the insight-driven creative concepts delivered authentic ideas for both brands, underpinned by a smart social strategy.”
Aurélia Viennet, senior brand manager at Evian, concluded: “We really felt Golin ‘got us’ and we look forward to working with them as part of our wider team in making our 2018 Wimbledon plans some of our most exciting yet.”