PrettyGreen has launched a creative production house called The Producers to tap into a growing need for “in-sourcing and co-creation”.
Sian Baker, PrettyGreen’s content and production managing director, will run The Producers. Its production teams will be set-up as an extension of the agency’s client teams in terms of skill-set, mindset and location.
Baker said: “The agency model for events and experiences is ripe for a different approach and more efficient ROI, with clients crying out for ‘producers’ who can just get stuck in and deliver projects collaboratively with them.
“PrettyGreen has a reputation for delivering experiential and content-driven PR. And we felt there was an opportunity to create a stand-alone event production house to deliver real business impact.”