Bland PR bags Boka Food’s consumer brief
Healthy snacks brand Boka Food has enlisted Bland PR to help build its brand and increase its national presence.
The agency will communicate the brand’s growth in the retail sector, including the recent expansion of its portfolio into Sainsbury’s stores across the UK.
“We know the market and are excited to see where we can take Boka,” said Bland PR director Heidi Bland. “Clearer labelling and transparency regarding levels of sugar, salt, fat and saturates are very much on the news agenda right now.
She continued: “We want to help Boka have a bigger voice in the industry, encouraging people to make healthier decisions.”
Franco Beer, founder of Boka Food, added: “We want our PR agency to be an extended arm of the Boka family, working as a team to do great work!
“Bland PR has demonstrated they understand our brand’s journey and where we are heading, with the drive and passion for our business to take us where we want to be.”