Champions (UK) has appointed former ITV commercial content director Gary Knight as its new non-executive director.
Working in a creative director role, Knight will develop Champions’ campaign delivery expertise across all sectors, from TV to digital.
He will also spearhead the agency’s social media influencer offering, Influencer Matchmaker, using his expertise to help develop cost-effective partnerships and create influencer content that delivers results for clients.
Knight previously worked as ITV’s branded entertainment and digital sales director and oversaw the network’s online advertising.
Matthew Hayes, co-founder and MD of Champions (UK), said: “The addition of Gary Knight is really exciting for us all at Champions. He brings vast experience, a great personality and fresh ideas to the table and I think these attributes will be felt across all of our departments and he will be a vital asset to the company.”
He added: “We are extremely lucky at Champions to be home to so many fantastically creative members of staff, all of whom are experts in their field. And, we are always looking to expand and bring in anyone that thinks they can help further the success of the business.”