Building a foolproof crisis comms response in four steps

Building a foolproof crisis comms response in four steps

Perhaps the most important role for a PR is to be able to guide their company or client through a crisis.

Given that nothing can wipe reputation, prestige and share price from an organisation quicker than a PR crisis which is spiralling out of control, crisis communications is, ironically, one of the best ways a communicator can illustrate their value to an organisation.

What is key from an organisational standpoint is that its comms team, whether it be in-house or an agency, projects an aura of calm and certainty which spreads to the rest of the group during a crisis situations.

For comms professionals to be able to provide the assurance that everything is going to be okay and that they are handling the crisis, they need a plan and a method which can be implemented as soon as an organisation enters a crisis situation.

In our latest white paper – The four steps to creating a foolproof crisis comms response – we explore the four key areas communicators need to cover to ensure their organisation can get on the front foot during a crisis while being secure and consistent in its response.

Items covered in the white paper include:

  • Data-backed examples proving why a swift and organised crisis response is a necessity to limit reputational damage
  • Being able to identify when an issue may lead to a crisis and why this is critical
  • What should be in your crisis comms plan and how you can battle-test it
  • How to build a working relationship with the legal team which helps you to get the messages you want out to the wider public
  • Ensuring your spokespeople save rather than sink you
  • How you can monitor and analyse the impact of your crisis comms response with the latest comms technology

To gather valuable insights into how you can survive a comms crisis, download The four steps to creating a foolproof crisis comms response by filling in the form below.

YES, I would like a FREE demo. Please contact me.
I agree to opt-in to communications from Cision, and that I have read and agree to Cision's Terms and Privacy Statement.
By submitting the information in this form, I confirm that Cision may communicate with me regarding their products and services.
If you wish to update your marketing subscription preferences, please do so by visiting our GDPR pages

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]