Here’s a round-up of the week’s top PR news, featuring Auto Trader’s #AutoTraderGoals campaign, Speed’s Laura Tallett and new account wins at Milk & Honey and PR Agency One.
Laura Tallett, director of business and corporate at Speed Communications, explores the struggle of engaging CEOs in marketing activity and how to overcome these barriers.
PR Case Study
Find out how AmazeRealise helped Auto Trader capitalise on the World Cup despite not being a sponsor through its #AutoTraderGoals campaign, which evolved as England progressed through the competition.
Commercial finance provider Independent Growth Finance has appointed Milk & Honey PR to manage external comms and drive social media engagement to help raise commercial awareness of the brand’s offering.
PR Agency One has announced two new account wins. The agency will work with sports retailer Decathlon to increase brand awareness and drive footfall, while it will also handle specialist consumer finance lender Duologi‘s ongoing comms strategy as the company looks to expand.
Hot Tin Roof will support the launch of Boundary, a new tech startup from entrepreneurs Robin Knox and Paul Walton.
Ice cream and pudding brand Oppo Brothers has appointed Maria Jordan as its global PR manager.