Morrisons hires Shine @ The Academy
Morrisons, the UK’s fourth largest supermarket chain, has named Shine @ The Academy as its retained brand PR agency, following a competitive pitch. Shine @ The Academy is the [...]
The Academy merges with Shine Communications
The Academy has merged with Shine Communications to form a new group called The Academy, with Shine becoming its consumer PR arm. The Academy founders Mitchell Kaye and Daniel [...]