Opinion

Businesses may be missing a trick if they don’t use responsible behaviour to drive commerce, says Weber Shandwick’s Jon McLeod. In its recent 2018 trends white paper, [...]

Michael Taggart, co-founder at Foco, considers how far AI has come since the first chatbot was invented in 1964 and what that means for financial PR today. I had a great [...]

Zoe Ogilvie, director of BIG Partnership, outlines what she sees as the key growth areas for PR in 2018, including green energy, PR measurement, video content and more. I’m [...]

Huw Morgan, director of Good Relations’ internal communications practice, argues that Carillion’s collapse shows why brands must invest in employee engagement. Business [...]

In this year’s final Cision webinar, Ketchum‘s Stephen Waddington predicted that 2018 will see communicators capitalise on the opportunities new technology is [...]

Jessica Huie, director of Kaleidoscope Comms, talks about how meeting her first PR mentor changed her life – and why she’s proud to be part of Connect Mentors. We do not all [...]

Nadine Causey, Guinness World Records’ SVP for EMEA and APAC, considers what lessons communicators can learn from this year’s record breaking PR campaigns. As more brands and [...]

Danny Whatmough, head of social at Weber Shandwick and chair of the PRCA Digital Group, outlines the key takeaways from this year’s PRCA digital report. One trend that really [...]

Jon Meakin, Grayling’s global head of strategic services, discusses the findings of the agency’s Critical Conditions report into the online reputations of 50 [...]

Mark Pinsent, managing director, Europe, at The Hoffman Agency, explains some of the common challenges faced by companies executing multi-market PR campaigns, and how to [...]

Barbara Watson, Launch’s director of brand and content, discusses the limitations of using silos and argues that training can overcome the difficulties associated with [...]

So it’s official, ‘Fake news’ is the ‘word’ of 2017. Well, according to Collins who have named the term ‘word of the year’, stating that usage has increased by 365% [...]

As former prime minister Gordon Brown’s new book, My Life, Our Times launches, Rob Lester, head of issues and crisis management at Good Relations, argues that leadership has [...]

Andrew Bloch, Frank PR‘s co-founder and group MD, argues that people have had enough of bad advertising. So, is it time for advertisers to take a lesson from the comms [...]

Cision CMO Chris Lynch discusses the important key findings in the US from the annual 2017 Global Social Journalism Study. The UK 2017 Social Journalism Study country report [...]

Neil Bayley, director of corporate brands at Good Relations, says reputation management is as important as ever – and outlines two opportunities to help business leaders [...]

What do near death experiences, commuter woes and the tampon tax have to do with corporate PR? Michael Taggart, director of storytelling at Foco, explains. The case for the [...]

Launch director Niki Wheeler outlines why it’s important to brainstorm multiple angles for the same story to achieve maximum media coverage. When it comes to media relations [...]