Opinion: Alex Clough Brand purpose is everywhere
Opinion: Brand purpose is everywhere
Alex Clough, creative strategy director at Splendid Communications, discusses the findings of the agency’s Brands’ permission to speak report into social purpose [...]
Splendid to handle Wilkinson Sword’s social strategy
Splendid to handle Wilkinson Sword’s social strategy
Wilkinson Sword has appointed Splendid Communications as its strategic social and content agency. The agency has been tasked with changing the way the brand engages customers [...]
Splendid Communications promotes economy hotel chain ibis
Splendid Communications has won a PR brief to promote AccorHotels’ economy hotel chain, ibis, following a competitive pitch. Created in 1974, ibis says that it is now [...]
Opinion: Is PR a science or an art?
The rise of data has certainly helped PRs get messaging to the right people, in the right place, at the right time, says Splendid Communications’ head of performance, [...]
Splendid creates VIP Greggs WhatsApp group for pasty lovers
As part of the Greggs Christmas campaign, Splendid Communications has teamed up with the UK’s largest bakery chain to launch an exclusive Greggs WhatsApp group. The ‘Festive [...]
Splendid Communications launches YARN to enhance SEO offer
Splendid Communications has launched a new organic search offering, YARN, to add SEO expertise to its creative and PR services. YARN is Splendid’s “people-first creativity [...]
AA names Splendid Communications as its consumer PR agency
The UK’s leading breakdown service, the AA, has appointed Splendid Communications to provide content and consumer PR support for its current summer campaign, following a [...]
Splendid promotes Niki Hunter-Ekins to MD
Niki Hunter-Ekins, previously operations director at Splendid Communications, has been promoted to MD and head of client partnerships, 11 years after joining the company. [...]
The Gorkana Weekly Industry News Brief: 20 to 26 February 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on [...]
Splendid hires Gavin Taylor to lead digital team
Splendid Communications has appointed iProspect Enterprise’s Gavin Taylor as head of performance, as the agency looks enhance its digital and creative offer. Taylor will head [...]
William Grant & Sons hires Splendid to promote Hendrick’s gin
Independent family-owned distiller William Grant & Sons has appointed Splendid Communications as the global consumer PR agency for its Hendrick’s gin and The Balvenie [...]
Behind the Headlines with Alex Clough
Alex Clough, social media director at Splendid Communications, on using his Nan as a success barometer, why the industry needs to desperately improve on measurement and giving [...]