Splendid Communications has appointed iProspect Enterprise’s Gavin Taylor as head of performance, as the agency looks enhance its digital and creative offer.
Taylor will head up the agency’s digital team, with a brief to grow the company’s digital performance capabilities and enhance the use of data to formulate SEO strategy, insights and measure campaign success.
He will report to Alec Samways, Splendid CEO.
Samways said: “We are first and foremost a creative business but the opportunity to augment our creative through digital insights, outcomes and measurement has always excited us. We’ve been waiting for an opportunity to bring in someone of Gavin’s calibre, so we’re delighted to have him on board.”
Taylor was previously performance director and head of B2B digital marketing agency iProspect Enterprise, where he worked for the last four years. While there, he led multi-channel strategies for global brands including Corbis, General Motors and Regus.
Before iProspect, Taylor held a senior role at I Spy Marketing, leading its search team.
Taylor said: “I’m really proud to be joining Splendid Communications at such a pivotal point in its development. As digital performance becomes more vital to businesses worldwide, it’s great to see a creative agency leading the way, embracing this opportunity and already winning awards for it. I look forward to working with the team to deliver integrated campaigns that stand out for both creativity and performance.”