Tech

Louie St Claire, Harvard’s Group CEO, argues that tech brands must invest in PR to connect with their audiences and outlines four simple steps to engage tech consumers. [...]

Sarah Lee, the founder of Scottish tech agency Hot Tin Roof, has launched PingGo, an automated PR service which targets start-ups and SMEs. PingGo offers a do-it-yourself, [...]

Vigo has added RedstoneConnect, CloudCall and WANdisco to its technology, media and telecom (TMT) client portfolio. RedstoneConnect, a technology and services provider for [...]

Stature PR’s corporate & financial division has won briefs with BTL Group, a blockchain technology company, and Bank In The Box (BiBox), a sharing economy platform. BiBox [...]

Meredith Lynch, head of tech at WE Communications, on why storytelling is important for tech, how PR briefs are getting tighter and why her most important advice is [...]

LightwaveRF, a developer of smart control devices in the home, has appointed Yellow Jersey PR as its retained financial PR adviser. Charles Goodwin, director at Yellow Jersey, [...]

Jim Martin, the editor of tech magazine PC Advisor talks about the the title’s unique relationship with digital and ecommerce, and gives an insight into its most popular [...]

By Andrew McLean, Director, Compare The Cloud Limited. Free PR for Tech startups – sixty technologies will battle it out until there is only One Pitch There is a new [...]

Software company 3CX has appointed London-based tech PR agency Spark Communications to handle its UK communications, with the aim to drive influence and awareness beyond the [...]

Clarity PR, which specialises in working with fast-growing tech businesses, has won the account for London search intelligence company Captify. Clarity’s team has been briefed [...]

Richard Fogg, CEO at CCgroup, talks about the lack of insight in B2B PR when compared with its consumer counterpart. PR is a ‘science’, he says, and can provide [...]

Babel PR, an integrated technology PR and communications agency, has promoted Matt Humphries to UK MD. Humphries has been with Babel since 2008, and will now head up the [...]

Future tech challenges mean that brands must plan to communicate their digital aspirations more clearly, according to Grayling’s new paper: ‘Live Smart or Die’. Helen Ellis, [...]

Jon Lonsdale, CEO at tech and B2B marketing agency Octopus Group, talks about its transition from PR specialist to integrated agency, and shares his tips for team building.  [...]

Michael Ann Thomas has joined APCO Worldwide to head up its technology practice in North America. A former Edelman executive, Thomas has joined APCO Worldwide as technology [...]

Hotwire PR is entering the Latin America market through an exclusive, co-branded partnership with VIANEWS, a Sao Paulo-based comms agency. The partnership is the latest [...]

Aspectus, the B2B agency specialising in financial services, technology, energy and engineering, has appointed Michael House as an account director on its technology team. [...]

PR consultancy Spreckley is looking to capitalise on the growing digital technology sector in Scotland with the opening of a satellite office in Stirling. The central [...]