Software company 3CX has appointed London-based tech PR agency Spark Communications to handle its UK communications, with the aim to drive influence and awareness beyond the channel to a wider enterprise IT and communications audience.
With previous clients, such as 3Com, Gamma Telecom and Damovo, Spark has created content to engage the enterprise communications audience.
Bianca Allery, marketing manager at 3CX, said: “Spark’s proven history of delivering on similar briefs to ours, its excellent contact base and relationships, and its innovative ideas and knowledge of the space, went a long way in impressing us.”
Ana Williams, director at Spark Communications, added: “Unified communications is one of the foundations of flexible working. As the modern office evolves to become a more flexible, mobile space rather than a single fixed room, it will be critical to businesses.
“Seeing this technology come of age, and communications become truly converged with IT, is a fascinating process, and having a client at the forefront of this transformation is a very exciting opportunity. We are looking forward to building 3CX’s influence with the end user and channel audience by bringing all our creative energy to bear.”
3CX clients include Pepsi, American Express, Boeing and M.I.T.